Knowledge base

This guide shows how to use the Newsletter tool offered by Infomaniak to create and send newsletters, which are recurring messages sent to multiple recipients.

Why use Newsletter instead of an Email Service

A newsletter is a periodic communication tool sent by email to a specific group of subscribers. It is generally aimed at informing, sharing news, updates, or relevant content on a specific topic, and maintaining a relationship with a targeted audience.

They can contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to engage and maintain the interest of subscribers.

Infomaniak Newsletter allows you to schedule and send newsletters to a list of email recipients who are expecting your communications; this way, you can effectively and personally conduct email marketing campaigns and maintain regular and relevant communication with your customers and subscribers.

Features include template creation, subscriber list management, performance analysis, and all this is not directly possible with a traditional Email Service. Moreover, the tool has its own independent interface within your browser, completely separate from Infomaniak Mail and does not require a mail application. This means that if you already have contacts to whom you want to write with their consent, you must first import them into the tool.

Prerequisites

• own a domain name on which you will activate the Newsletter
  • access to its DNS zone if the domain name is not with Infomaniak
  • create a domain name if necessary
• have Newsletter credits to enable sending (1 credit = 1 send)

Activate the Newsletter Tool

To activate the Newsletter tool for the first time:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on START FOR FREE to subscribe to the Newsletter offer.
3. Enter the domain name that should be used (and that must belong to you - read the prerequisites above).
4. Click the blue button to Approve.
5. Start using the tool - or read this guide in case of any issues or if additional configuration is required on the screen.

Access the Newsletter Tool

To access the Newsletter tool once activated:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the concerned product.

Go further with the tool

• Import contacts
• Create and send a newsletter
• Newsletter credits
• Newsletter subscription form
• Double opt-in to avoid being marked as spammer
• Resend a newsletter to specific types of subscribers
• Variables to personalize your content
• Use the Newsletter API

See all Newsletter FAQs; click here to share feedback or a suggestion on an Infomaniak product.

This guide explains how to transfer an Infomaniak product from one Organization to another.

Introduction

• You can move any product subscribed to Infomaniak to a different Infomaniak Manager interface than the one where the product is currently located; this is an internal transfer.
• If your user has access to multiple Organizations, it is very easy to send the product of your choice to one of them.
• This operation does not cause any interruption.
• Users currently having access to the selected products will not be transferred (and may therefore no longer have access to the products).
• Invoices for the selected products will not be transferred.

Generate a Transfer Link

Requirements

• Be an Administrator or Legal Representative‍ within the Organization.

To transfer a product:

1. Click here to access the product transfer management page in the Infomaniak Manager (need help?).
2. Click the Transfer Products button:
   
3. Select the product(s) to move.
4. Review and accept the terms and conditions.
5. Click the Transfer button.

The transfer has started. Now, you can:

1. Copy the transfer link.
2. Send it to the email address of your choice.
3. Complete the transfer by selecting one of the Organizations linked to your user account, and the selected product will be transferred there:
   

Alternative Method

For a one-time transfer, you can also go directly to the dashboard of the product in question and click Manage (example in the image below). However, since this menu is not always available, it is better to use the first method above, which also allows for batch transfers:

Refer to this other guide about Jelastic Cloud.

Receive the Product

Once a transfer has started:

1. Click here to access the Organization that will receive the product(s) (the user must have administrative rights).
2. Execute the link obtained in the first step above.
3. If necessary, choose the destination Organization using the dropdown menu.
4. Read and accept the Terms and Conditions.
5. Click the Receive Product(s) button (if the button is not clickable, make sure to select the Organization).

You can track an ongoing transfer at any time from the icon at the bottom of the left sidebar in the Infomaniak Manager:

This guide is about the Infomaniak Newsletter and provides some use cases regarding user registrations.

Registration and re-registration, different data…

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name in the displayed table.
3. The Newsletter interface will appear.

It is possible to register multiple times consecutively for the same Newsletter:

1. Example of user re-registration after unsubscription:
   
2. The registration date displayed on the subscriber management page will always correspond to the first registration (even if there are multiple registrations and even if there has been no unsubscription of the user in the meantime):
   
3. If the user re-registers without being unsubscribed but provides different information at registration (e.g., different name), these new details will be applied.

Unsubscription, deletion, and forgetting

The Newsletter manager can perform 3 actions on a subscriber's record:

1. Unsubscribe the subscriber manually

In this case, the subscriber

• switches to unsubscribed status
• will no longer receive the Newsletter
• remains visible in the lists (by enabling the Unsubscribed filter)
• can be modified via re-importation, unique or other, but their subscribed or unsubscribed status will remain the same
• and they can be manually re-subscribed from their subscriber record:
  

No email is sent to the user during these operations.

2. Delete the subscriber

In this case, the subscriber (whether subscribed or unsubscribed)

• is removed from the lists, and no search filter (or trash system) allows the recovery of a deleted user
• can be modified via re-importation, unique or other, but their subscribed or unsubscribed status will remain the same:
  
• all information related to their activity since their first registration is retrieved and displayed

No email is sent to the user during these operations.

3. Forget the subscriber

In this case, the result and possibilities are exactly the same as for deletion (point 2 above) except that after 30 days all information related to their activity will be irretrievable.

No email is sent to the user during these operations.

This guide covers the use of the Newsletter tool offered by Infomaniak and details the various possibilities for creating and drafting targeted mailings to subscribers listed in the contact lists within the tool.

Create and Send a Newsletter

To access your Newsletter:

1. Log in to Manager Infomaniak (manager.infomaniak.com) from a web browser such as Brave or Firefox
2. Click on the ‍ icon in the top right corner of the interface (or navigate via the left sidebar menu, for example)
3. Choose Newsletter (Events & Marketing universe)
4. If necessary, click on the name of the relevant domain in the displayed table
5. The interface of the Newsletter will appear

Your newsletters are managed from the left sidebar menu titled "Campaigns," which allows you to view your previous mailings and create new ones.

Configure Dispatch

To begin drafting your Newsletter:

1. If necessary, click on Create a newsletter
   

2. Complete the required information (and for points a & b, insert if necessary variables (custom fields) corresponding to the information present for each subscriber):

   1. Newsletter title (visible to the recipient and in the list of your mailings)
   2. Preview subject
   3. Sender's name (visible to the recipient)
   4. Sender's email address (among those existing at the Mail Service level if existing, otherwise freely chosen but the email address must exist and be valid - read the prerequisites)
   5. Language (for the language used in supplementary mailings such as the unsubscribe one)
   6. Tracking part
   7. UT part

   

3. Click on Approve to proceed to the next step (your Newsletter is now saved in draft mode)

Choose the Theme

1. Select the design of your Newsletter from predefined templates or from your saved templates that can be edited later

Write and Edit Content

To continue drafting your Newsletter:

1. Using the elements on the right, complete the body of your letter on the left by dragging the necessary elements for presenting your content
2. Edit the text by hovering over the inserted blocks
3. Insert if necessary variables (custom fields) corresponding to the information present for each subscriber
   
   
    
4. Save a copy using the floppy disk icon in the top right to access your template later

Choose Recipients

To select your subscribers:

1. Select your subscriber lists or switch to the advanced mode tab to segment the sending
2. Choose to use the entire subscriber list or choose/exclude certain groups of subscribers
3. Continue at the bottom of the page to proceed to the final step

Preview and Test Sending

The final step allows you to preview the appearance of your Newsletter in computer + mobile format, send a test to the email address of your choice - read this guide - and make last-minute changes if necessary.

When you're ready, click on the blue button at the bottom right to proceed to the final step.

Trigger Immediate or Delayed Sending

The final step allows you to choose the time to send your Newsletter. The sending can be scheduled for the desired time, or sent immediately.

This will take several hours depending on the overall volume of Newsletters being sent, the number of your recipients, and the hourly quota allowed for your account. You will be informed of the progress of your sending.

This guide explains why sending an Infomaniak Newsletter may be blocked and how to avoid it in the future.

Reasons for a Newsletter Block

• Sending a Newsletter may be blocked if:
  • too many recipient email addresses are invalid.
  • the SPAM rate is too high.
• As an email host and provider of a Newsletter service, Infomaniak must take all necessary measures to prevent any spam abuse. If its IP addresses or domains are blacklisted, this can result in the blocking of all emails sent by its other, even legitimate, clients, which would negatively affect the reputation and quality of service for all its users.

How to Avoid a Newsletter Block?

• Use only a contact list that you have built yourself.
• Build your lists through double Opt-in forms.
• Regularly clean your contact list, at least once a year, with services like neverbounce, bounceless, verifalia, or quickemailverification.
• Always keep your brand/company name clear and visible in the body of your emails!
• Never import a contact list from another Newsletter provider without cleaning it first!
• Before sending, make sure your campaign will reach only the subscriber group you want.

What to Do in Case of a Newsletter Block?

• After a block, contact Infomaniak support to be able to complete the blocked send.

This guide covers the configuration of the Infomaniak Newsletter product in cases where the domain name used to send your emails is not managed by Infomaniak.

Introduction

• For the automatic use of the Newsletter tool, it is necessary to manage the domain name from which you send your newsletters (as well as its DNS zone) through Infomaniak.
• For example, if you send your newsletters from the address news@domain.xyz, the domain domain.xyz must be managed by Infomaniak.
   

Specific DNS Configuration

In order to use the Newsletter tool with a domain not managed by Infomaniak, you will need to add specific entries to your DNS zone provided in your Manager:

Please refer to this other guide for adding the DNS entries mentioning ._domainkey, making sure to select DKIM as the type first, then the CNAME subtype when adding the DKIM.

In Case of Domain Transfer

If the domain name currently managed by Infomaniak (and corresponding to the Newsletter) is transferred to another registrar, the Newsletter tool will be deactivated within 30 days unless appropriate DNS modifications are made.

This guide explains how the credit system of Infomaniak Newsletter works.

Credits for Newsletter Sending

Generally, 1 credit = 1 newsletter sent.

There are two types of credits:

1. Free credits provided with each of your Infomaniak products (not carried over to the following months in case of non-use)
2. Purchased credits (with unlimited lifespan)

The free credits are debited before the purchased credits.

Viewing Credits

To access the page of free and paid credits:

1. Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
2. Click on the icon at the top right of the interface (or navigate through the left side menu, for example)
3. Choose Newsletter (universe Events & Marketing)
4. Click if necessary on the name of the relevant domain in the displayed table
5. Click on Credits in the left side menu
   

This guide explains how to disable or enable tracking in your next Infomaniak Newsletter.

Introduction

A tracker is a small element (such as a 1x1 pixel image or a special link) inserted into the Newsletter. When a recipient opens the Newsletter, the tracker sends back information to the sender:

• When the recipient opens the email, the image is downloaded from the sender's server, which records the opening.
• Links in the Newsletter are transformed into redirection links via the tracking server, thereby recording clicks.

Trackers are used to collect various data useful for marketers, such as:

• Open rate to know how many people opened the Newsletter.
• Open time to determine when the Newsletter is opened.
• Geographical location based on the recipient's IP address.
• Device type and software to understand the device (computer, smartphone, tablet) and software (browser, email client) used to view the Newsletter.
• Click-through rate (CTR) to measure how many people click on links in the Newsletter.
• Conversions to track if recipients take specific actions after opening the Newsletter (purchases, sign-ups, etc.).

Disable Statistics

The links you insert within the body of your Newsletter will no longer be transformed, and you will not receive statistical feedback on how your recipients interact with your Newsletter.

To do this, when creating your new Newsletter, at step 1, toggle the setting to OFF using the toggle button:

The second option, located below, is described in this guide (click here).

This guide explains how to create a signup form for Infomaniak's Newsletter tool, how to integrate it on a web page, and how to manage subscriber signups and unsubscriptions.

Introduction

• The management page lists the forms already created and indicates the number of times they have been displayed and converted.
• A conversion is a form that has been filled in, without the person necessarily having confirmed their email address, for example.

Create a signup form

A signup form allows website visitors to subscribe to a newsletter and enrich one or more contact lists/groups. To access form management:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the relevant product.
3. Click on Forms in the left sidebar.
4. Click on the blue button Create a form:
   
5. Give your form a name.

You are now on the customization area of your form.

A. Customize the content and generate HTML/javascript code

1. The left part previews your form.
2. Specify which of your groups will contain future subscribers from this form.
   • This allows you to have a form in one place that corresponds to filling a specific contact list, and another form elsewhere for another list, so you can send a more personalized Newsletter later.
3. The Theme menu allows you to choose the most suitable color palette for your form so that it integrates as well as possible with the rest of the content next to which your form will be inserted.
4. All form elements can be customized, including the text on the button that visitors will click to subscribe and the confirmation text that will appear after this click (integration with the javascript code only).
5. The boxes at the bottom under Options allow you to:
   1. display the title above the fields instead of displaying them inside
   2. receive an email (as the Newsletter manager) when someone uses the form to subscribe
6. Click on the blue button at the bottom of the page to save your changes as you go.
7. Click on the blue button at the top of the page to display the javascript and HTML code to integrate on your pages (read this guide for more information) if you are done or continue customizing your form before copying the code.

B. Manage the information collected from the subscriber (configure the fields)

1. The Fields tab lists any fields already configured and allows you to configure new ones (click the ‍ Create  button at the top of the tab):
   1. These fields can be textual, of the "date" type, or force the insertion of numbers only.
   2. The "Mandatory" column allows you to enable the mandatory status of the field, which forces the subscriber to complete the required information, otherwise, the registration will not be allowed.
   3. The information collected by these different fields will be stored on the subscriber's record and can be used as a variable in your Newsletter and inserted into the body of the Newsletter during its drafting.
   4. Click on the blue button at the bottom of the page to save your changes as you go.

C. Continuation of subscription settings

The following tabs allow you to manage the subscriber's journey.

Indeed, a visitor's registration via the form works according to the double opt-in principle: an initial message is sent to the address of the person who signed up, who must manually and voluntarily confirm their registration by clicking on a unique link contained in the received email.

Only then will the person be permanently registered in your database as a subscriber, until they eventually unsubscribe.

You can therefore, through the remaining 3 tabs:

1. customize the page or text that should appear during the first registration phase (informing the user that an email has been sent to them)
2. customize the email that is sent to the user who wished to subscribe (content, sender, title, etc.)
3. customize the page or text that should appear when the user confirms their registration by clicking on the link contained in the body of the email

This guide concerns the links present in the Infomaniak Newsletter that you have written.

Invalid links?

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The Newsletter interface will appear.

If you perform a test send of your Newsletter (in the last steps before the final send)

then it is normal that the links present in your test message (top part: "READ THIS EMAIL IN MY BROWSER" = link to view the message in a browser, and bottom part: "UNSUBSCRIBE" = link to allow the user to unsubscribe) do not work.