Knowledge base

This guide shows how to use the Newsletter tool offered by Infomaniak to create and send newsletters, that is, recurring messages to multiple recipients.

Why use Newsletter instead of an Email Service

A newsletter is a periodic communication tool sent by email to a specific group of subscribers. It generally aims to inform, share news, updates, or relevant content on a specific topic and maintain a relationship with a targeted audience.

They can contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to spark engagement and maintain subscribers' interest.

Newsletter Infomaniak allows you to schedule and send newsletters to a list of email recipients who are expecting your messages; you thus distribute email marketing campaigns effectively and personally and maintain regular and relevant communication with your customers and subscribers.

The features include the creation of templates, management of the subscriber list, performance analysis and all of this is not directly feasible with a traditional Mail Service. Moreover, the tool has its own interface, autonomous within your browser, completely separate from Mail Infomaniak and does not require a mail application. This means that if you already have contacts to whom you wish to write with their consent, you will need to import them into the tool first.

Prerequisites

• Have a domain name on which you will activate the Newsletter:
  • Access to its DNS zone if the domain name is not with Infomaniak.
  • Create a new domain name if necessary.
• Have credits for Newsletter to allow sending (1 credit = 1 send).

Activate the Newsletter tool

To activate the Newsletter tool for the first time:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click on START FOR FREE to subscribe to the Newsletter offer.
3. Enter the domain name that will be used (and that must belong to you - read the prerequisites above).
4. Click on the blue button to Approve.
5. Start using the tool - or refer to this other guide in case of any issues or if additional configuration is requested on the screen.

Access the Newsletter tool

To access the Newsletter once activated:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the relevant product.

Going further with the tool

• Import contacts
• Create and send a newsletter
• Newsletter credits
• Newsletter sign-up form
• Double opt-in to avoid being marked as a spammer
• Resend a newsletter to specific types of subscribers
• The variables to customize your content
• Use the Newsletter API

See all Newsletter FAQs; click here to share feedback or a suggestion about an Infomaniak product.

This guide explains how transfer a Infomaniak product from one Organization to another.

Preamble

• You can move any product subscribed to Infomaniak to a Infomaniak Manager interface different from the one on which the product is currently located; it is therefore an internal transfer.
• Besides, if your user gives access to several organizations it's very easy to send to one of these the product of your choice.
• This operation does not train no interruption.
• The users currently having access to the selected products will not be transferred (therefore potentially no longer have access to the products).
• The Invoices of selected products will not be transferred.

Generate a transfer link

Prerequisites

• To be Administrator or Legally responsible‍within the Organization.

To transfer a product:

1. Click here in order to access the management of product transfers on the Manager Infomaniak (Need help?).
2. Click on the button Transfer products:
   
3. Check the product(s) to be moved.
4. Get to know and accept the General conditions.
5. Click on the button Transfer.

The transfer has begun. From now on, Choices:

1. Copy the transfer link.
2. Send it to the email address of your choice.
3. Complete the transfer by selecting one of the Organizations to which your user is attached, and the selected product will be transferred:
   

Alternative method

In the case of transfer punctual you can also go directly to the dashboard of the product concerned and click on Manage (example on the image below) however this menu is not always present it is better to prefer the first method above which allows in addition Batch transfer:

Be aware of this other guide concerning Jelastic Cloud.

Receiving the product

Once a transfer is started:

1. Click here in order to gain access to the Organization that is to receive the product(s) (the user must have administrative rights).
2. Run the link obtained in the first step above.
3. Select the Destination Organization from the drop-down menu if necessary.
4. Read and accept the General conditions.
5. Click on the button Receipt of products (If the button is not clickable, make sure you have selected the Organization).

Find at all times an ongoing transfer from the bottom icon on the left side menu of the Manager Infomaniak:

This guide is about the Infomaniak Newsletter and provides some use cases regarding user registrations.

Registration and re-registration, different data…

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name in the displayed table.
3. The Newsletter interface will appear.

It is possible to register multiple times consecutively for the same Newsletter:

1. Example of user re-registration after unsubscription:
   
2. The registration date displayed on the subscriber management page will always correspond to the first registration (even if there are multiple registrations and even if there has been no unsubscription of the user in the meantime):
   
3. If the user re-registers without being unsubscribed but provides different information at registration (e.g., different name), these new details will be applied.

Unsubscription, deletion, and forgetting

The Newsletter manager can perform 3 actions on a subscriber's record:

1. Unsubscribe the subscriber manually

In this case, the subscriber

• switches to unsubscribed status
• will no longer receive the Newsletter
• remains visible in the lists (by enabling the Unsubscribed filter)
• can be modified via re-importation, unique or other, but their subscribed or unsubscribed status will remain the same
• and they can be manually re-subscribed from their subscriber record:
  

No email is sent to the user during these operations.

2. Delete the subscriber

In this case, the subscriber (whether subscribed or unsubscribed)

• is removed from the lists, and no search filter (or trash system) allows the recovery of a deleted user
• can be modified via re-importation, unique or other, but their subscribed or unsubscribed status will remain the same:
  
• all information related to their activity since their first registration is retrieved and displayed

No email is sent to the user during these operations.

3. Forget the subscriber

In this case, the result and possibilities are exactly the same as for deletion (point 2 above) except that after 30 days all information related to their activity will be irretrievable.

No email is sent to the user during these operations.

This guide concerns the use of the tool Newsletter proposed by Infomaniak and details the various possibilities of creating and writing mailing targeted to subscribers on the contact lists within the tool.

Create and send a newsletter

To access your Newsletter:

1. Click here in order to access the management of your product on the Manager Infomaniak (Need help?).
2. Click directly on Domain Namesallocated to the product concerned.

Your newsletters are managed from the left side menu entitled "Campaigns" which allows you to see your previous mailings and create others.

Configure shipping

To start writing your Newsletter:

1. Click on Create a newsletter:
   

2. Complete the required information (and for points a & b/ insert, if necessary, variables (personalized fields) corresponding to the information present for each subscriber):

   1. Title Newsletter (visible by the recipient and in your mailing list)
   2. subject previewed
   3. name of the consignor (visible by the consignee)
   4. e-mail address of the sender (among the existing one at the level of the Mail Service if existing, otherwise free choice but the email address must exist and be valid - read the prerequisites)
   5. language (for the language used in attachments such as unsubscribe)
   6. part tracking
   7. part UT

   

3. Click on Approve to proceed to the next step (your Newsletter is now saved in draft mode).

Choose the theme

1. Select the design of your Newsletter from pre-established templates or from your saved templates that can be edited below.

Write and edit content

To continue writing your Newsletter:

1. Thanks to the elements on the right, complete the body of your letter on the left by sliding the elements necessary for the presentation of your content.
2. Edit the text by hovering over the inserted blocks.
3. Insert, if necessary, variables (personalized fields) corresponding to the information present for each subscriber:
   
   
    
4. Save a copy with the diskette icon at the top right to access your template later.

Selection of recipients

To select your subscribers:

1. Select your subscriber lists or switch to the Advanced Mode tab for segmentthe shipment.
2. Choose to use all subscribers orChoose/exclude some of your subscriber groups.
3. Go on. at the bottom of the page to go to the last step:

Preview and test the shipment

The last step allows you to preview the rendering of your Newsletter in computer format + mobile format, and to send a test to the email address of your choice - take note of this other guide - and modify any information at the last minute.

When you're ready, click the blue button at the bottom right to continue towards the last stage.

Trigger an immediate or delayed shipment

The last step allows you to choose when to send your Newsletter. The shipment can be programmed for the desired time, or triggered immediately.

This will be done in several hours depending on the overall volume of Newsletter being sent, the number of recipients and the hourly quota allowed for your account. You will be informed of the progress of your shipment.

This guide explains why sending an Infomaniak Newsletter may be blocked and how to avoid it in the future.

Reasons for a Newsletter Block

• Sending a Newsletter may be blocked if:
  • too many recipient email addresses are invalid.
  • the SPAM rate is too high.
• As an email host and provider of a Newsletter service, Infomaniak must take all necessary measures to prevent any spam abuse. If its IP addresses or domains are blacklisted, this can result in the blocking of all emails sent by its other, even legitimate, clients, which would negatively affect the reputation and quality of service for all its users.

How to Avoid a Newsletter Block?

• Use only a contact list that you have built yourself.
• Build your lists through double Opt-in forms.
• Regularly clean your contact list, at least once a year, with services like neverbounce, bounceless, verifalia, or quickemailverification.
• Always keep your brand/company name clear and visible in the body of your emails!
• Never import a contact list from another Newsletter provider without cleaning it first!
• Before sending, make sure your campaign will reach only the subscriber group you want.

What to Do in Case of a Newsletter Block?

• After a block, contact Infomaniak support to be able to complete the blocked send.

This guide covers the configuration of the Infomaniak Newsletter product in cases where the domain name used to send your emails is not managed by Infomaniak.

Introduction

• For the automatic use of the Newsletter tool, it is necessary to manage the domain name from which you send your newsletters (as well as its DNS zone) through Infomaniak.
• For example, if you send your newsletters from the address news@domain.xyz, the domain domain.xyz must be managed by Infomaniak.
   

Specific DNS Configuration

In order to use the Newsletter tool with a domain not managed by Infomaniak, you will need to add specific entries to your DNS zone provided in your Manager:

Please refer to this other guide for adding the DNS entries mentioning ._domainkey, making sure to select DKIM as the type first, then the CNAME subtype when adding the DKIM.

In Case of Domain Transfer

If the domain name currently managed by Infomaniak (and corresponding to the Newsletter) is transferred to another registrar, the Newsletter tool will be deactivated within 30 days unless appropriate DNS modifications are made.

This guide explains how the credit system of the Newsletter Infomaniak.

Credits for sending newsletters

In general, 1 credit = 1 newsletter sent.

There are two types of credit:

1. appropriations offered with each of your Infomaniak products ( not carried over in subsequent months in the event of non-use)
2. appropriations Purchased (life expectancy) Unlimited)

The credits offered are debited before the credits purchased.

View credits

To access the free and paid credits page:

1. Click here in order to access the management of your product on the Manager Infomaniak (Need help?).
2. Click directly on Domain Namesallocated to the product concerned.
3. Click on Appropriations in the left side menu.
4. You can go to the credit purchase page and get more details by clicking on the blue button Getting credits:
   
5. You can buy Newsletter credits by clicking on the button Ordering appropriations, or:
   1. click on Details to consult the credits obtained from the rest of your products
   2. click the blue button to know the credits you get from the rest of your products
      

This guide explains how to disable or reactivate tracking (tracking in your next one) Newsletter Infomaniak.

Preamble

• A tracker, or tracker, is a small element (a 1 pixel image or a special link) inserted in the Newsletter.
• When the recipient opens the email, the image is downloaded from the sender's server, which records the opening.
  • Not all email software/clients systematically load images, and some users choose to disable them; this means that a person who has read the e-mail can be counted as never having opened.
• Links in the Newsletter are transformed into redirect links via the tracking server, saving clicks.
  • Some email tools, such as Outlook, automatically explore the links contained in the email, saving an opening even if the user has never consulted it.
• Trackers are used to collect various data useful to marketers, such as:
  • Opening rate to find out how many people have opened the Newsletter
  • Office opens to determine when the newsletter is open
  • Geographical location based on the IP address of the recipient
  • Device type and software to know the device (computer, smartphone, tablet) and the software (navigator, software/mail client) used to read the Newsletter
  • Click rate to measure how many people click on the links in the Newsletter
  • Conversions to follow if the recipients carry out specific actions after opening the Newsletter (purchases, registrations, etc.)

Disable statistics

To access your Newsletter:

1. Click here in order to access the management of your product on the Manager Infomaniak (Need help?).
2. Click on the domain name relevant in the table that appears.
3. The interface of the Newsletter is displayed.

By deactivating the statistics, the links that you will insert inside the body of your Newsletter will no longer be transformed and you will not have a statistical return of the use that is made of your Newsletter by your recipients.

For this, when creating your new Newsletter at the very first stage, pass the parameter on OFF Using the toggle switch:

Be aware of this other guide about the second option below.

This guide explains how to create a signup form for Infomaniak's Newsletter tool, how to integrate it on a web page, and how to manage subscriber signups and unsubscriptions.

Introduction

• The management page lists the forms already created and indicates the number of times they have been displayed and converted.
• A conversion is a form that has been filled in, without the person necessarily having confirmed their email address, for example.

Create a signup form

A signup form allows website visitors to subscribe to a newsletter and enrich one or more contact lists/groups. To access form management:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the relevant product.
3. Click on Forms in the left sidebar.
4. Click on the blue button Create a form:
   
5. Give your form a name.

You are now on the customization area of your form.

A. Customize the content and generate HTML/javascript code

1. The left part previews your form.
2. Specify which of your groups will contain future subscribers from this form.
   • This allows you to have a form in one place that corresponds to filling a specific contact list, and another form elsewhere for another list, so you can send a more personalized Newsletter later.
3. The Theme menu allows you to choose the most suitable color palette for your form so that it integrates as well as possible with the rest of the content next to which your form will be inserted.
4. All form elements can be customized, including the text on the button that visitors will click to subscribe and the confirmation text that will appear after this click (integration with the javascript code only).
5. The boxes at the bottom under Options allow you to:
   1. display the title above the fields instead of displaying them inside
   2. receive an email (as the Newsletter manager) when someone uses the form to subscribe
6. Click on the blue button at the bottom of the page to save your changes as you go.
7. Click on the blue button at the top of the page to display the javascript and HTML code to integrate on your pages (read this guide for more information) if you are done or continue customizing your form before copying the code.

B. Manage the information collected from the subscriber (configure the fields)

1. The Fields tab lists any fields already configured and allows you to configure new ones (click the ‍ Create  button at the top of the tab):
   1. These fields can be textual, of the "date" type, or force the insertion of numbers only.
   2. The "Mandatory" column allows you to enable the mandatory status of the field, which forces the subscriber to complete the required information, otherwise, the registration will not be allowed.
   3. The information collected by these different fields will be stored on the subscriber's record and can be used as a variable in your Newsletter and inserted into the body of the Newsletter during its drafting.
   4. Click on the blue button at the bottom of the page to save your changes as you go.

C. Continuation of subscription settings

The following tabs allow you to manage the subscriber's journey.

Indeed, a visitor's registration via the form works according to the double opt-in principle: an initial message is sent to the address of the person who signed up, who must manually and voluntarily confirm their registration by clicking on a unique link contained in the received email.

Only then will the person be permanently registered in your database as a subscriber, until they eventually unsubscribe.

You can therefore, through the remaining 3 tabs:

1. customize the page or text that should appear during the first registration phase (informing the user that an email has been sent to them)
2. customize the email that is sent to the user who wished to subscribe (content, sender, title, etc.)
3. customize the page or text that should appear when the user confirms their registration by clicking on the link contained in the body of the email

This guide concerns the links present in the Infomaniak Newsletter that you have written.

Invalid links?

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The Newsletter interface will appear.

If you perform a test send of your Newsletter (in the last steps before the final send)

then it is normal that the links present in your test message (top part: "READ THIS EMAIL IN MY BROWSER" = link to view the message in a browser, and bottom part: "UNSUBSCRIBE" = link to allow the user to unsubscribe) do not work.