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Manage UTM tags of a Newsletter
This guide concerns UTM tags, or Urchin Tracking Module, which are tags added to URLs to track and analyze the performance of online marketing campaigns using the Infomaniak Newsletter tool.
Introduction
These optional UTM tags consist of specific parameters such as source, medium, campaign, term, and content, which help identify the traffic source of a link. By using UTM tags, marketers can understand which campaigns are driving traffic, which channels are most effective, and which ads or strategies are performing best, based on data collected by web analytics tools.
UTM tags thus allow for linking the links in your newsletters to tracking through tools like Google Analytics on your site.
Activate UTM Feature
Enable this option in step 1 of creating your newsletter. You will find 3 fields to enter utm_parameters keywords:
- campaign source (utm_source)
- campaign medium (utm_medium, e.g., email)
- campaign name (utm_campaign = your campaign name)
Therefore:
- Fill in the 3 UTM fields in step 1 of newsletter creation.
- Insert a link to your site's URL (which should be correctly configured and analyzed by Google Analytics, for example) in the body of the newsletter in step 3.
- When the reader clicks on it, they will arrive at the URL followed by "?utm_source=...&utm_medium=...&utm_campaign=..." with your keywords replacing "...".
If you enter multiple keywords in these fields, any spaces will be replaced with underscores _.
Later, it is planned to be able to enter dynamic formulas in these fields, such as today's date, for example.
Read also: https://news.infomaniak.com/comment-creer-un-objectif-google-analytics