This guide concerns UTM tags, or Urchin Tracking Module, tags added to URLs to track and analyze the performance of online marketing campaigns from the Newsletter tool.

Preamble

• These UTM tags, which are optional, consist of specific parameters such as source, medium, campaign, term, and content, which help identify the origin of a link's traffic.
• By using UTM tags, marketers can understand which campaigns generate traffic, which channels are most effective, and which ads or strategies work best, based on data collected by web analytics tools.
• The UTM tags thus allow you to create a match between the links present in your newsletters and the tracking of a tool like Google Analytics on your site.

Enable the UTM feature

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The interface of the Newsletter appears.

Enable this option in the very first step of creating your Newsletter. You will find three fields allowing you to enter keywords of type utm_parameters:

• campaign source (utm_source)
• campaign medium (utm_medium such as email for example)
• campaign name (utm_campaign = the name of your campaign for example)

So:

1. Fill in the 3 UTM fields in step 1 of Newsletter creation.
2. Insert a link to the URL of your site (the latter must be properly configured and analyzed by Google Analytics, for example) in the body of the Newsletter in step 3.
3. When the reader clicks on it, they will be taken to the URL followed by the terms "?utm_source=...&utm_medium=...&utm_campaign=..." with obviously your keywords in place of "...".

If you enter multiple keywords in these fields, any spaces will be replaced with underscores underscore _.

Later, it is planned to be able to enter dynamic formulas in these fields, such as today's date for example. Also, refer to the article https://news.infomaniak.com/comment-creer-un-objectif-google-analytics.