Reference a site on search engines like Google

This guide provides guidance that can help you optimize your site's SEO in search engines like Google.

Preamble

• Infomaniak is one of the hosts best performing the Francophone market, which contributes to the proper referencing of your sites.
• On the other hand, Infomaniak will not intervene on the content or development of hosted sites.

Natural SEO (SEO)

Natural SEO (Search Engine Optimization) is optimizing a website to make your site visible in search engines based on certain keywords typed by users. Your efforts in the SEO will have a long-term impact.

Some technical tips to optimize your natural SEO:

• Install an SSL certificate on your site.
• Enable gzip compression to speed up the loading of your site.
• Compress images of your site with software (FileOptimizer, Imageoptim) or an online service such as Imagify.

For more information, see Infomaniak Guide on Natural SEO.

Google has also updated its guide "Start well in natural SEO (SEO)" in 2024, with new "good practices" fundamental to optimize its visibility on the search engine.

Paid SEO (SEA)

Paid SEO (Search Engine Advertising) is the purchase of sponsored links in advertising spaces in order to position your site quickly on specific keywords. The goal is to put the best bid on keywords with good targeting to have the most chance of being visible at the best cost. Your efforts in the SEA will cease to have a direct impact as soon as you stop your advertising campaigns.