Index a website on search engines like Google

This guide provides indications that can help you optimize your website's search engine ranking on platforms like Google.

Infomaniak is one of the most performing web hosts in the French-speaking market, which contributes to the good ranking of your sites (however, Infomaniak will not intervene on the content or development of hosted sites).

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing a website to ensure that it is visible in search engines based on specific keywords entered by users. The efforts you invest in SEO will have a long-term impact.

Here are some technical tips to optimize your SEO:

• Install an SSL certificate on your site
• Enable gzip compression to speed up your site's loading time
• Compress your site's images using software (FileOptimizer, Imageoptim) or an online service like Imagify

For more information, check out the Infomaniak guide on Search Engine Optimization.

Google has also updated its guide "Getting Started with Search Engine Optimization (SEO)" in 2024, with new fundamental "best practices" to optimize visibility on the search engine.

Search Engine Advertising (SEA)

Search Engine Advertising (SEA) is the purchase of sponsored links in advertising spaces with the aim of positioning your site quickly on specific keywords. The goal is to bid the highest on keywords with good targeting to have the best chance of being visible at the lowest cost. The efforts you invest in SEA will cease to have a direct impact as soon as you stop your advertising campaigns.