Knowledge base
1000 FAQs, 500 tutorials and explanatory videos. Here, there are only solutions!
Manage variables in a Newsletter
This guide explains how to add tags (codes and variables) in the body of your text to customize your shipments with Newsletter Infomaniak.
Preamble
- A subscriber exists in the form of an email address, but not only:
- you may have additional details about it, these will have to appear on the file you import so that you can define a custom field associated with each of this additional information
- a great deal of other information can be collected during theregistration of a subscriber via a form
- you can him. add a lot of other information manual at all times
- The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve commitment.
- By using these additional details, you increase the chances of conversion and loyalty, creating a stronger and personalized relationship with each subscriber.
Take advantage of the additional details collected
See the contents of the fields
Be aware of this other guide (under Edit a subscriber's card).
See field names
Custom fields are managed in the Followers section:
- Click here in order to access the management of your product on the Manager Infomaniak (Need help?).
- Click directly on Domain Namesallocated to the product concerned.
- Click on Followers in the left side menu.
- Click on the tab Fields:
Insert the fields on the Newsletter
When creating a new Newsletter, insert custom fields...
- ... in the subject and preview text at the very first stage of writing:
- ... in the body of your Newsletter according to the chosen model/theme:
- with a pure HTML template insert the name of the variable in capital letters surrounded by asterisks and separators:
*|NOM-DE-LA-VARIABLE|*
- with other types of models (blocks / wisiwyg) you need to insert a text block, click on it to be able to enter text, and click above the writing window to access the variables:
- with a pure HTML template insert the name of the variable in capital letters surrounded by asterisks and separators:
List of basic variables
*|FIRSTNAME|* | First name |
*|LASTNAME|* | name: this variable can also be included in a link href e.g. https://domain.xyz?name=*|LASTNAME|* |
*|EMAIL|* | e-mail address |
*|UNSUBSCRIBED|* | to place at the desired location a link to unsubscribe ("unsubscribe") but without action on your part, this link automatically inserts at the bottom of your Newsletter |
*|ARCHIVE|* | to manually add a link to an online version of your Newsletter but without action on your part, this link automatically inserts at the top of your Newsletter |
*|DOMAIN_NAME|* | domain name of the Newsletter |
*|IP-REGISTER|* | user's IP address when registering |
Link to this FAQ: