Manage variables in a Newsletter

This guide explains how to add tags (codes and variables) into your text body to personalize your sends with Infomaniak Newsletter.

Preamble

• A subscriber exists as an email address, but not only that:
  • You may have additional details about them, which should be included in the file you import so you can define a custom field associated with each of these additional pieces of information
  • Many other pieces of information can be collected when a subscriber signs up through a form
  • You can manually add many other pieces of information at any time
• The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve engagement
• By leveraging these additional details, you increase the chances of conversion and retention, thereby creating a stronger and more personalized relationship with each subscriber

Utilizing Gathered Additional Details

Viewing Field Contents

Refer to this guide (under Edit Subscriber Record).

Viewing Field Names

Custom fields are managed under Subscribers:

1. Login to Manager Infomaniak (manager.infomaniak.com) from a web browser like Brave or Firefox
2. Click on the ‍ icon at the top right of the interface (or navigate through the left sidebar menu)
3. Select Newsletter (Events & Marketing universe)
4. If necessary, click on the domain name in the displayed table
5. Click on Subscribers in the left sidebar menu
6. Click on the Fields tab
   

Inserting Fields into the Newsletter

When creating a new Newsletter, insert custom fields:

1. In the subject and preview text at the very first drafting step:
   
2. In the body of your Newsletter according to the selected template/theme:
   
   1. For a pure HTML template, insert the variable name in uppercase surrounded by asterisks and separator lines: *|VARIABLE-NAME|*
   2. For other template types (blocks / wysiwyg), insert a text block, click on it to enter text, and click above the editing window to access variables:
      

List of Basic Variables