Add a logo to emails with BIMI

The BIMI standard (Brand Indicators for Message Identification, brand indicators for message identificationoffers companies the possibility to incorporate their logo into sent emails.

Preamble

• The Infomaniak applications (and other companies around the globe - read the chapter in case of issue below) are compatible with BIMI and will display the logos next to the received emails.
• Infomaniak Mail Services allow you to configure your email with your logo (be sure to read the prerequisites); the benefits are numerous:
  • increased trust: recipients can visually identify your emails, thus reducing the risk of phishing.
  • brand reinforcement: a clearly visible logo in inboxes enhances brand recognition.
  • better deliverability: emails compliant with DMARC have a higher chance of reaching the main inbox.

1. Create a logo

Create a logo in SVG (Scalable Vector Graphics) format. This format is required as it ensures optimal quality regardless of the device or display size.

To be imported into the Infomaniak interface (see below), it must not exceed 10 MB, but it can also be hosted on a publicly accessible secure server and you will simply need to provide its URL for the BIMI DNS record.

2. Obtain the VMC certificate

A verified logo certification (VMC) is required; it certifies that you are the legitimate owner of the logo. You can obtain this certification from recognized certification authorities such as DigiCert and Entrust.

When your VMC certificate is issued, you receive a PEM file containing the entity certificate. This PEM file includes your SVG format logo as well as the VMC.

3. Add the logo to Service Mail

Prerequisites

• All the indicators for Global Security of your Mail Service must be green (SPF + DKIM + DMARC)!

To access the Service Mail and set your company's logo:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the name assigned to the product in question.
3. Click on Global Security in the left sidebar.
4. Click on the Create button (in the BIMI section):
   
5. Fill in the requested information based on the received documents (see chapter 2 above) and do not forget to save.

In case of trouble

• If the Create button in the BIMI box remains grey, make sure to check the informative messages: DMARC may exist but may not be at the required rejection percentage, so adjust the parameters according to the indications.
• When there are multiple domains linked to the Service Mail, you must ensure that you have a certificate for each linked domain if you want BIMI on them.
• Note that Microsoft Outlook, Apple Mail, Thunderbird, the Mail app from Samsung, among others, have not yet adopted BIMI.

Disable BIMI

To disable BIMI, simply go to the domain name management page linked to the Service Mail and delete the corresponding TXT record.