Avoid a spam complaint with double opt-in

This guide details the rules to be followed to send emails from Infomaniak to multiple recipients without this being considered as spam.

Preamble

• Infomaniak is a Swiss hosting company governed by Swiss laws, federal legislation (and General conditions of use) which stipulate that before being added to an e-mail mailing list, potential recipients must have given their consent.

Obtain consent from the recipient

In order for a user's registration in a newsletter to be considered voluntary, the newsletter must:

1. Have entered your e-mail address in a form dedicated to a specific subject.
2. To have clicked on a validation link automatically sent after registration (item 1); this entry must only concern the subject specified at the time of registration.
3. Be registered by the Newsletter system with its IP address and date.

This is called a double opt-in registration.

The term "double opt-in" refers to a registration process in which a user takes two separate steps to confirm their intention to receive communications, usually newsletters or marketing emails.

The owner of an email address can report any message received as spam at any time. Collecting subscribers' registrations by double opt-in is therefore the only way to protect against a possible spam complaint.

What to do in case of spam complaint?

As a courier provider, Infomaniak must demonstrate its cooperation in the fight against spam and ensure that all its customers are not blocked/blacklisted by the courier providers of potential complainants.

In case of spam complaint, Infomaniak can therefore temporarily suspend consignments and ask the sender of the message for proof of registration of the complainant; if necessary, the complaint will lapse.

On the other hand, the complaint will be justified if no proof of registration is provided and Infomaniak may be forced to take measures: suspension of the email address, domain name or termination of the contract in case of recidivism.

How can I be in order?

If you wish to carry out e-mail campaigns, make sure you have the information in point 3 above (IP address and date of registration of each subscriber). This process ensures that the user has expressly confirmed their desire to receive communications, thereby strengthening the legitimacy of the subscriber list and reducing the risk of spam or unauthorized registration.

It is therefore advisable to build your list by inserting a contact form on your website which will make sure to collect the email addresses of your subscribers via double opt-in.

A non-subscription link must also be visible and appear at the bottom of each of your newsletters.