Avoid spam complaints with double opt-in

This guide details the rules to follow to send emails from Infomaniak to multiple recipients without it being considered as spam.

Preamble

• Infomaniak is a Swiss hosting provider governed by Swiss laws, federal laws (and general terms of use) which stipulate that before being added to an email sending list, potential recipients must have given their consent.

Getting the recipient's consent

For a user's subscription to a newsletter to be considered voluntary, the user must:

1. To have entered their email address in a form dedicated to a specific topic.
2. To have clicked on a validation link automatically sent after registration (point 1); this registration must only concern the subject specified at the time of registration.
3. To be registered by the Newsletter system with the IP address and date.

This is called a double opt-in subscription.

The term "double opt-in" refers to a registration process in which a user takes two distinct actions to confirm their intention to receive communications, typically newsletters or marketing emails.

The owner of an email address can report any received message as spam at any time. Collecting subscriber sign-ups through double opt-in is therefore the only way to protect against a potential spam complaint.

What to do in case of a spam complaint?

As an email provider, Infomaniak must demonstrate its cooperation in the fight against spam and ensure that none of its customers are blocked/blacklisted by the email providers of potential complainants.

In case of a spam complaint, Infomaniak can therefore temporarily suspend deliveries and ask the sender of the message for proof of registration of the complainant; in this case, the complaint will become void.

However, the complaint will be justified if no proof of subscription is provided and Infomaniak may be forced to take measures: suspend the email address, the domain name or terminate the contract in case of recurrence.

How to comply?

If you wish to conduct email campaigns, make sure you have the information from point 3 above (IP address and registration date of each subscriber). This process ensures that the user has explicitly confirmed their desire to receive communications, thereby strengthening the legitimacy of the subscriber list and reducing the risk of spam or unauthorized sign-ups.

It is therefore recommended to build your list by inserting a contact form on your website that will ensure to collect the email addresses of your subscribers via double opt-in.

An unsubscribe link must also be visible and appear at the bottom of each of your newsletters.