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Avoid a spam complaint with double opt-in
This guide details the rules to follow when sending emails from Infomaniak to multiple recipients without it being considered spam.
Obtaining Recipient Consent
Infomaniak is a Swiss host governed by Swiss laws. These federal laws and our terms of service stipulate that potential recipients must give their consent before being added to an email mailing list.
To have a user's registration for a newsletter considered voluntary, the user must:
- have entered their email address in a form dedicated to a specific topic
- have clicked on a validation link automatically sent after registration (point 1); this registration should only concern the topic specified at the time of registration
- be registered by the Newsletter system with their IP address and the date
This is called a double opt-in registration. The term "double opt-in" refers to a registration process in which a user takes two distinct actions to confirm their intention to receive communications, typically newsletters or marketing emails.
The owner of an email address can report any received message as spam at any time. Collecting subscriber registrations through double opt-in is the only way to protect against a potential spam complaint.
What to Do in Case of a Spam Complaint ?
As an email provider, Infomaniak must demonstrate its cooperation in the fight against spam and ensure that all of its customers are not blocked/blacklisted by potential complainants' email providers.
In the event of a spam complaint, Infomaniak may temporarily suspend deliveries and ask the message sender for proof of the complainant's registration; if provided, the complaint will become invalid.
However, the complaint will be justified if no registration proof is provided, and Infomaniak may be forced to take action: suspension of the email address, domain name, or contract termination in case of repeat offenses.
How to Stay Compliant?
If you wish to conduct email campaigns, make sure you have the information from point 3 above (IP address and registration date of each subscriber). This process ensures that the user has expressly confirmed their desire to receive communications, thereby strengthening the legitimacy of the subscriber list and reducing the risk of spam or unauthorized registration.
It is advisable to build your list by inserting a contact form on your website that will ensure the collection of your subscribers' email addresses via double opt-in.
An unsubscribe link must also be visible and included at the bottom of each of your newsletters.