This guide explains how to disable or re-enable tracking in your next Infomaniak Newsletter.

Preamble

• A tracker is a small element (a 1-pixel image or a special link) inserted into the Newsletter.
• When the recipient opens the email, the image is downloaded from the sender's server, which records the opening.
  • Not all email software/clients automatically load images, and some users choose to disable them; this means that someone who has read the email may be counted as never having opened it.
• The links in the Newsletter are converted into redirect links via the tracking server, thus recording the clicks.
  • Some email tools, like Outlook, automatically explore the links contained in the email, thus recording an opening even if the user never viewed it.
• Trackers are used to collect various useful data for marketers, such as:
  • Open rate to know how many people opened the Newsletter
  • Open time to determine when the newsletter is opened
  • Geographical location based on the recipient's IP address
  • Device and software type to know the device (computer, smartphone, tablet) and the software (browser, email client) used to read the Newsletter
  • Click rate to measure how many people click on the links in the Newsletter
  • Conversions to track if recipients perform specific actions after opening the Newsletter (purchases, sign-ups, etc.)

Disable statistics

To access your Newsletter:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click if necessary on the domain name concerned in the table that appears.
3. The interface of the Newsletter appears.

By disabling statistics, the links you insert within the body of your Newsletter will no longer be transformed and you will not receive statistical feedback on how your recipients use your Newsletter.

To do this, when creating your new Newsletter at the very first step, turn the parameter to OFF using the toggle switch:

Refer to this other guide regarding the second option below.