Manage Newsletter tracking (open statistics, etc.)

This guide explains how to disable or enable tracking in your next Infomaniak Newsletter.

Introduction

A tracker is a small element (such as a 1x1 pixel image or a special link) inserted into the Newsletter. When a recipient opens the Newsletter, the tracker sends back information to the sender:

• When the recipient opens the email, the image is downloaded from the sender's server, which records the opening.
• Links in the Newsletter are transformed into redirection links via the tracking server, thereby recording clicks.

Trackers are used to collect various data useful for marketers, such as:

• Open rate to know how many people opened the Newsletter.
• Open time to determine when the Newsletter is opened.
• Geographical location based on the recipient's IP address.
• Device type and software to understand the device (computer, smartphone, tablet) and software (browser, email client) used to view the Newsletter.
• Click-through rate (CTR) to measure how many people click on links in the Newsletter.
• Conversions to track if recipients take specific actions after opening the Newsletter (purchases, sign-ups, etc.).

Disable Statistics

The links you insert within the body of your Newsletter will no longer be transformed, and you will not receive statistical feedback on how your recipients interact with your Newsletter.

To do this, when creating your new Newsletter, at step 1, toggle the setting to OFF using the toggle button:

The second option, located below, is described in this guide (click here).